Rich's Musings

This blog is a collection of thoughts about teaching journalism and how I teach journalism at Cerritos College.

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Location: Norwalk, CA

Rich Cameron has been the chair of the Journalism program at Cerritos College since 1997. He teaches a variety of journalism classes and advises the school newspaper, the Talon Marks. Prior to 1997 he taught at West Valley College in northern California for more than 16 years. He has also taught at Reedley and Merced community colleges.

For more information about Rich or Cerritos College journalism, go to the department's home page.

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Sunday, July 23, 2006

Advertising and college web sites

We don't really look at the Talon Marks as a source of ad income, even though half our operating expenses in a school year come from advertising and those numbers have been dropping in recent years. But here is some interesting news for us to pay attention to.

A new survey of 7,500 university students found that they would like to see more local advertising on their campus' newspaper websites. 64% would appreciate more local restaurant ads, 51% more entertainment, and 50% more ads from local stores.

This comes as no surprise as colleges are a boon to local businesses. What is surprising is that local advertisers haven't picked up on the priceless medium of a local college's newspaper website yet. It just seems too obvious.
See the story Score One More Advantage for Local Online Newspapers for more details.


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