Rich's Musings

This blog is a collection of thoughts about teaching journalism and how I teach journalism at Cerritos College.

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Location: Norwalk, CA

Rich Cameron has been the chair of the Journalism program at Cerritos College since 1997. He teaches a variety of journalism classes and advises the school newspaper, the Talon Marks. Prior to 1997 he taught at West Valley College in northern California for more than 16 years. He has also taught at Reedley and Merced community colleges.

For more information about Rich or Cerritos College journalism, go to the department's home page.

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Saturday, May 06, 2006

Convergence issues

Attended a workshop this morning at Riverside College about convergence issues. The presenters were all from the Internet side of their publications, so there was a decided bias for web enhancements. That’s okay, though, I have that bias, too.

One presenter said that visual content –video and photos and photo galleries—is what drives readers to the web sites, not necessarily text content or voice podcasts, which is what most of old journalism types think about most. While blogging is a hot topic, they indicated that few papers are finding a model that works.

They also talked about a lot of segmentation of news. Sometimes some amateur can do one aspect of news --an example of a track and field web site was used-- better than the news organization, which still believes that it must be all things to all readers. These amateurs are going to eat news organizations' lunches. Rather than compete with everyone, they need to find what areas they do best. Or maybe they concentrate on becoming a portal that brings all these other sites to one spot.


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