New media has old look

Saw this clip in the LA Times today:

When the National Academy of Television Arts & Sciences created a new Emmy award this year for news and documentary programs produced for websites, mobile phones and iPods, the group aimed to recognize the best of new media. But when the award is presented in September, the winner will likely be old media.

That's because five of the seven nominees for the so-called emerging media Emmy announced Monday were actually reports done by websites of the New York Times or the Washington Post. The traditional television news divisions were shut out of the category.

All the more reason we need to get a jump on training students for multi-media storytelling. By the time our students go on, complete their four-year degrees and start working in the media, they need to have the skillsets and mindsets to tell stories in these formats. But we can't stop teaching the basics while we add the new skills.